With the huge business competition, no business can survive without marketing and advertising. It is necessary to make the awareness of the business among people. Most of the business firms already know the importance of marketing and advertising. Business can be promoted through various ways. Print media, TV and radio advertising, outdoor advertising and internet advertising are a few options you have. You can promote your business through these media channels with little efforts.
Do marketing and advertising explain the same process? No, it is not. They have two different meanings. Marketing includes a wide range of activities. Some of those activities are identifying target market, identifying market needs, delivering necessary information for new product developments and product improvements and promoting the business and its products. Under advertising, we promote the business through various media in order to improve the customer awareness. It is just a one section of the marketing function.
A business needs both these two concepts. No business can survive only through marketing or through advertising. It is necessary to execute both functions to gain the success. Here are the roles of marketing and advertising.
Recognizing potential customers is done through marketing. Potential customers are the people tend to buy from you. You cannot sell any products to people without identifying the people who need your products. We cannot prepare our promotional campaigns without knowing who our potential customers are. Hence, identifying people to sell your products is a process of marketing and making the business awareness among potential customers is a process of advertising.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
The marketing process is really important to find customer needs accurately.
Developing the business name and improving the brand awareness is another task done by marketing. Advertising plays a major role in this contest because brand promotion can be done only through correct advertising.
As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.
Differentiating products or services from competitors is another process being done by advertising. It compares the products with competitor's products and shows the additional benefits and uniqueness. Therefore, advertising shows the specialty of a brand or a product to people.
Different characteristics of both marketing and advertising are mentioned above. Now, you may understand why both marketing and advertising are important for a business. Only effective marketing and effective advertising increase sales and profits of an organization. Marketing identifies what people need and advertising brings developed products to people.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
Do marketing and advertising explain the same process? No, it is not. They have two different meanings. Marketing includes a wide range of activities. Some of those activities are identifying target market, identifying market needs, delivering necessary information for new product developments and product improvements and promoting the business and its products. Under advertising, we promote the business through various media in order to improve the customer awareness. It is just a one section of the marketing function.
A business needs both these two concepts. No business can survive only through marketing or through advertising. It is necessary to execute both functions to gain the success. Here are the roles of marketing and advertising.
Recognizing potential customers is done through marketing. Potential customers are the people tend to buy from you. You cannot sell any products to people without identifying the people who need your products. We cannot prepare our promotional campaigns without knowing who our potential customers are. Hence, identifying people to sell your products is a process of marketing and making the business awareness among potential customers is a process of advertising.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
The marketing process is really important to find customer needs accurately.
Developing the business name and improving the brand awareness is another task done by marketing. Advertising plays a major role in this contest because brand promotion can be done only through correct advertising.
As mentioned earlier, advertising is the process that brings product or service information to the society while marketing handles all backend operations. Advertising also influence people to buy products. Adverting can be done through various media. It includes non-electronic media like newspapers, magazines, banners and posters as well as electronic media like TV, radio, and the internet.
Differentiating products or services from competitors is another process being done by advertising. It compares the products with competitor's products and shows the additional benefits and uniqueness. Therefore, advertising shows the specialty of a brand or a product to people.
Different characteristics of both marketing and advertising are mentioned above. Now, you may understand why both marketing and advertising are important for a business. Only effective marketing and effective advertising increase sales and profits of an organization. Marketing identifies what people need and advertising brings developed products to people.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
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