Entrepreneurs have various methods to promote their businesses. Online advertising and print advertising are two major advertising methods available to promote businesses. There are various discussions and comparisons about the effectiveness of these two methods. Which one is the best? Is it online adverting, or is it print advertising?
However, it is very hard to say one method is better than the other. The suitability may change according to the business and the target customers. Each advertising methods have their unique benefits and attributes.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
Online advertising can be used to market your product to your target market. You will become visible only to the people who search your products or services. We cannot specifically target our potential customers through print advertising. Therefore, the conversion rate of online advertising is higher than print media. However, there is a considerable amount of people around the world who do not access the World Wide Web. If you want to market your products to such people, you have no choice other than print media.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
However, it is very hard to say one method is better than the other. The suitability may change according to the business and the target customers. Each advertising methods have their unique benefits and attributes.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.
Online advertising can be used to market your product to your target market. You will become visible only to the people who search your products or services. We cannot specifically target our potential customers through print advertising. Therefore, the conversion rate of online advertising is higher than print media. However, there is a considerable amount of people around the world who do not access the World Wide Web. If you want to market your products to such people, you have no choice other than print media.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
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