The Four Pillars Of SEO In 2013

By Drew Sullivan





Penguin and Panda have recently made some modifications that will have an impact on website owners and search engine optimization specialists. Instead of quantity, Google now requires top quality. If your content doesn't possess a natural and organic rhythm and pace, you'll find yourself falling down the ranks. Don't worry though, the SEO game is far from over - there are still several tools you can utilize.



At the center of the issue is the users' connection with subject matter. They care about it, and they are more likely to come back to your website if they find your written content useful. Quantity is out and quality is in. Keywords that don't make sense, subject matter for the sake of it, poorly written web pages - all of these add up to a site which will no longer work. If you want return website visitors, quality written content is key.



Still contained in Google's algorithm criteria is credibility. Your site's credibility relies upon how many other websites connect to your own. This standing goes through the roof if the websites that link to you have a high search engine ranking themselves. Your first step to obtaining backlinks is to have quality content on your site. More and more people will connect to you should they believe you to be providing useful information. An additional way to increase the number of links to your site is to submit your site to web and article banks. Guest posts and blog comments all go a long way to help your credibility, in addition to connecting to social network sites like Facebook, Twitter and LinkedIn.



If you want to enhance your Google search engine ranking you should employ tiered link building. You make your own money website your main site, and have a variety of websites that connect to it. Those websites are tier 1 websites. Sites that link to your tier 1 sites are referred to as tier 2 websites, and so on. This helps avoid penalties from Google for having way too many inbound links to one site.



To conclude, search engine optimization techniques continue to be vital for your site despite constraints on Google's algorithm criteria, but they will only work in combination with top quality subject matter.









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