The online world is built with many platforms to share content on. From the favourite social media sites such as Facebook and Twitter, and then of course there's the platforms with more scope to produce creative content, such as Vimeo, Vine and YouTube. Of these three, YouTube is the one that the masses are more likely to be familiar with. Some of you might be wondering right now what this has to do with marketing, YouTube has a reputation for endless amounts of amateur content, but can it not be a valuable marketing tool as well?
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
YouTube focusses largely on how your video is viewed on other internet platforms. When you upload a video, you have the choice to share it in around ten various forms. The most common of these would be Facebook, Twitter, Google+... however there's others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian - but that's as much light as I can shed) are all on the extensive list. The analytical abilities on YouTube are extremely clear and helpful as well as allowing you to see whether or not you are focusing on the correct demographic. It is carefully assessed by age, gender, location as well as supplementary means of assessment and is formatted in great graphs so you can see where and who your video reaching - and be very satisfied when a remote island is highlighted on the map feature, as unlikely as that is.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
It highlights how a YouTube vid might appear above the web results in the Google ranks. Google will often select what can be described as quality content that, when well optimised, will rank above the web results. Thankfully, YouTube has function to tag the video with relevant subjects, in order to optimise your content, so tag to your heart's content.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
In previous blogs I've talked a lot about viral videos and how larger companies have realised that they are an extremely beneficial marketing tool, but viral videos could not exist without a popular video host. Queue YouTube. There are more benefits to YouTube than people realise, it might be hard to believe but YouTube actually offers more than a free and unlimited platform... which when you think about it, is pretty good anyway.
YouTube focusses largely on how your video is viewed on other internet platforms. When you upload a video, you have the choice to share it in around ten various forms. The most common of these would be Facebook, Twitter, Google+... however there's others: Bebo, Tumblr, Reddit, Pinterest and Odnoklassniki (which, going off my five Russian lessons, is Russian - but that's as much light as I can shed) are all on the extensive list. The analytical abilities on YouTube are extremely clear and helpful as well as allowing you to see whether or not you are focusing on the correct demographic. It is carefully assessed by age, gender, location as well as supplementary means of assessment and is formatted in great graphs so you can see where and who your video reaching - and be very satisfied when a remote island is highlighted on the map feature, as unlikely as that is.
Though you might not be aware of it, YouTube has very closely integrated with Google... this relationship means that YouTube ranks very highly in search results. YouTube is also the second largest search engine, which means when you're Googling the pros and cons of YouTube, you're much more likely to find this video from Lambda Films, which is actually very informative when it comes to using YouTube to its full potential.
It highlights how a YouTube vid might appear above the web results in the Google ranks. Google will often select what can be described as quality content that, when well optimised, will rank above the web results. Thankfully, YouTube has function to tag the video with relevant subjects, in order to optimise your content, so tag to your heart's content.
Although it's free, it does not in any way suggest YouTube is unprofessional. Actually, it has the potential to really give your business a leg up... so I'd advise using YouTube to any online marketer.
About the Author:
Learn more about the benefits of YouTube. Stop by Natasha Raine's site where you can find out all about web hosting and what it can do for marketing.
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